---
id: artifact.linkedin-short-post
version: 0.1
target_length: 250-450 words
channel: linkedin
---

# LinkedIn Short Post

## Purpose

Present one substantive observation or argument in a form suitable for
professional social distribution.

## Required Characteristics

- Make one primary argument.
- Open with a concrete observation, event, or personal experience.
- Develop the argument rather than merely announcing it.
- Use short paragraphs appropriate for screen reading.
- Remain complete without requiring the linked article.
- Create a natural reason to continue to the long-form piece when one exists.

## Structure

A typical artifact contains:

1. Concrete opening
2. Interpretation
3. Development through evidence or example
4. Consequence or broader implication
5. Earned conclusion

This is guidance, not a mandatory five-part template.

## Constraints

- No engagement bait.
- No manufactured controversy.
- No hashtags unless explicitly requested.
- No numbered list unless the material genuinely requires one.
- No generic call to action.
- No unsupported claims.
- Avoid repeating the title of the linked essay as the opening sentence.

## Link Behavior

When linking to a longer article:

- The post must provide standalone value.
- Do not summarize the entire article.
- End where the reader has enough context to understand why the deeper
  treatment matters.
- Introduce the link plainly rather than using clickbait.

## Validation

- Is there one identifiable argument?
- Does the opening arise from the subject rather than a hook formula?
- Does every paragraph advance the argument?
- Is the conclusion earned?
- Would the post remain worthwhile if the reader never clicked?