VoiceStudio/docs/branding.md

VoiceStudio brand

VoiceStudio uses a waveform-and-spark mark. The waveform identifies audio; the spark identifies creation. The product voice is clear, calm, and direct.

Assets

Surface	Source
Primary vector mark	docs/logo.svg
README mark	docs/logo.png and docs/logo-256.png
Browser icon	frontend/public/favicon.svg
In-app mark	frontend/src/components/brand/VoiceStudioMark.jsx
Desktop/platform icons	frontend/src-tauri/icons/

Regenerate every desktop icon from the canonical vector after changing the mark:

bun run --cwd frontend tauri icon ../docs/logo.svg

Do not redraw the waveform per screen. Use VoiceStudioMark in React and the canonical SVG elsewhere so the silhouette stays recognizable at 16–512 px.

Palette

Role	Color
Voice rose	#F47FA3
Soft highlight	#FFD0DB
Creative amber	#F7AE73
Spark	#FFE5B5
Plum tile	#211B2B → #120F18

The mark may render in one color inside app chrome. Keep the waveform and spark together; do not put text inside the icon or add another enclosing ring.

Name and copy

• Product name: VoiceStudio—one word, capital V and S.
• Voice: concise, professional, warm, and direct.
• Promise: local-first creation without a subscription or usage meter.
• Avoid absolute privacy claims: network-backed engines, downloads, analytics, and cloud integrations are explicit opt-ins, not nonexistent.
• Attribute the bundled default model as k2-fsa/OmniVoice where model lineage matters. OmniVoice is an upstream model/runtime name, not the product name.

Compatibility names

The rebrand must not break existing installations. Keep these identifiers until a separately tested migration exists:

• omnivoice Python imports and package name
• omnivoice-studio binary/package and published container coordinates
• OMNIVOICE_* environment variables and X-OmniVoice-* API headers
• existing OmniVoice data/cache directories and uninstall aliases
• upstream repositories, model IDs, classes, and engine IDs

Visible copy can explain those compatibility names, but must not silently rename them on disk or over the wire.