diff --git a/tools/ui/src/lib/components/app/backends/BackendCard.svelte b/tools/ui/src/lib/components/app/backends/BackendCard.svelte
index 55ee43891d..03a9196cfc 100644
--- a/tools/ui/src/lib/components/app/backends/BackendCard.svelte
+++ b/tools/ui/src/lib/components/app/backends/BackendCard.svelte
@@ -1,4 +1,5 @@
 <script lang="ts">
+	import BackendPresetIcon from './BackendPresetIcon.svelte';
 	import { Pencil, Server, Trash2 } from '@lucide/svelte';
 	import { DialogConfirmation } from '$lib/components/app/dialogs';
 	import { Button } from '$lib/components/ui/button';
@@ -6,6 +7,7 @@
 	import { Switch } from '$lib/components/ui/switch';
 	import { ICON_CLASS_DEFAULT } from '$lib/constants';
 	import type { Backend, BackendProtocol } from '$lib/types';
+	import { findBackendPreset } from '$lib/utils';
 
 	const PROTOCOL_LABELS: Record<BackendProtocol, string> = {
 		anthropic: 'Anthropic',
@@ -26,12 +28,17 @@
 	let showDelete = $state(false);
 	let protocolLabel = $derived(PROTOCOL_LABELS[backend.protocol]);
 	let displayUrl = $derived(backend.baseUrl || 'This server');
+	let preset = $derived(findBackendPreset(backend.baseUrl));
 </script>
 
 <Card.Root class="!gap-3 bg-muted/30 p-4">
 	<div class="flex items-start justify-between gap-3">
 		<div class="flex min-w-0 items-center gap-2">
-			<Server class={ICON_CLASS_DEFAULT} />
+			{#if preset}
+				<BackendPresetIcon class={ICON_CLASS_DEFAULT} {preset} />
+			{:else}
+				<Server class={ICON_CLASS_DEFAULT} />
+			{/if}
 
 			<div class="min-w-0">
 				<p class="truncate text-sm font-medium">{backend.name}</p>
diff --git a/tools/ui/src/lib/components/app/backends/BackendPresetIcon.svelte b/tools/ui/src/lib/components/app/backends/BackendPresetIcon.svelte
new file mode 100644
index 0000000000..dccb9ff583
--- /dev/null
+++ b/tools/ui/src/lib/components/app/backends/BackendPresetIcon.svelte
@@ -0,0 +1,34 @@
+<script lang="ts">
+	import { Plug } from '@lucide/svelte';
+	import type { BackendPreset } from '$lib/types';
+	import { mode } from 'mode-watcher';
+
+	interface Props {
+		class?: string;
+		preset?: BackendPreset;
+	}
+
+	let { class: className = 'h-4 w-4', preset }: Props = $props();
+
+	let iconUrl = $derived.by(() => {
+		if (!preset) return null;
+
+		return (
+			(mode.current === 'dark'
+				? (preset.iconUrlDark ?? preset.iconUrl)
+				: (preset.iconUrlLight ?? preset.iconUrl)) ?? null
+		);
+	});
+</script>
+
+{#if iconUrl}
+	<img
+		alt=""
+		class={['shrink-0 rounded-sm object-contain', className]}
+		decoding="async"
+		loading="lazy"
+		src={iconUrl}
+	/>
+{:else}
+	<Plug class={className} />
+{/if}
diff --git a/tools/ui/src/lib/components/app/backends/DialogBackendForm.svelte b/tools/ui/src/lib/components/app/backends/DialogBackendForm.svelte
index 1917b945bf..64700dabcc 100644
--- a/tools/ui/src/lib/components/app/backends/DialogBackendForm.svelte
+++ b/tools/ui/src/lib/components/app/backends/DialogBackendForm.svelte
@@ -1,5 +1,6 @@
 <script lang="ts">
 	import BackendForm from './BackendForm.svelte';
+	import BackendPresetIcon from './BackendPresetIcon.svelte';
 	import { CheckCircle2, Loader2, XCircle } from '@lucide/svelte';
 	import { Button } from '$lib/components/ui/button';
 	import * as Dialog from '$lib/components/ui/dialog';
@@ -143,6 +144,8 @@
 						size="sm"
 						variant={selectedPresetId === preset.id ? 'secondary' : 'outline'}
 					>
+						<BackendPresetIcon class="h-4 w-4" {preset} />
+
 						{preset.name}
 					</Button>
 				{/each}
diff --git a/tools/ui/src/lib/components/app/backends/index.ts b/tools/ui/src/lib/components/app/backends/index.ts
index 809cb6b3c5..c161149f81 100644
--- a/tools/ui/src/lib/components/app/backends/index.ts
+++ b/tools/ui/src/lib/components/app/backends/index.ts
@@ -1,4 +1,5 @@
 export { default as BackendCard } from './BackendCard.svelte';
 export { default as BackendForm } from './BackendForm.svelte';
+export { default as BackendPresetIcon } from './BackendPresetIcon.svelte';
 export { default as DialogBackendForm } from './DialogBackendForm.svelte';
 export { default as SettingsBackends } from './SettingsBackends.svelte';
diff --git a/tools/ui/src/lib/components/app/models/ModelsSelector/ModelsSelectorList.svelte b/tools/ui/src/lib/components/app/models/ModelsSelector/ModelsSelectorList.svelte
index b47ef970c3..3ada0362f1 100644
--- a/tools/ui/src/lib/components/app/models/ModelsSelector/ModelsSelectorList.svelte
+++ b/tools/ui/src/lib/components/app/models/ModelsSelector/ModelsSelectorList.svelte
@@ -2,6 +2,7 @@
 	import ModelsSelectorDownloadItem from './ModelsSelectorDownloadItem.svelte';
 	import { ChevronLeft, CircleAlert, Loader2 } from '@lucide/svelte';
 	import { ModelsSelectorOption } from '$lib/components/app';
+	import { BackendPresetIcon } from '$lib/components/app/backends';
 	import { DialogConfirmDownload } from '$lib/components/app/dialogs';
 	import type { GroupedModelOptions, ModelItem } from '$lib/components/app/navigation/utils';
 	import { ModelDownloadConfirmAction } from '$lib/enums';
@@ -117,6 +118,10 @@
 			</button>
 		{/if}
 
+		{#if provider.preset}
+			<BackendPresetIcon class="h-3.5 w-3.5" preset={provider.preset} />
+		{/if}
+
 		{provider.name}
 
 		{#if provider.loading}
diff --git a/tools/ui/src/lib/components/app/navigation/utils.ts b/tools/ui/src/lib/components/app/navigation/utils.ts
index c7e37313c6..7240015dce 100644
--- a/tools/ui/src/lib/components/app/navigation/utils.ts
+++ b/tools/ui/src/lib/components/app/navigation/utils.ts
@@ -1,4 +1,5 @@
 import { ModelModality } from '$lib/enums';
+import type { BackendPreset } from '$lib/types';
 import type { ModelOption } from '$lib/types/models';
 import { SvelteMap } from 'svelte/reactivity';
 
@@ -24,6 +25,8 @@ export interface ProviderGroup {
 	/** Rows left after the search filter, before the cap. */
 	matched: number;
 	name: string;
+	/** Brand mark of the endpoint the backend was created from, when known. */
+	preset?: BackendPreset;
 }
 
 export interface GroupedModelOptions {
@@ -136,6 +139,7 @@ export function groupProviderOptions(
 		error: string | null;
 		loading: boolean;
 		name: string;
+		preset?: BackendPreset;
 	}[],
 	limit = Infinity
 ): ProviderGroup[] {
diff --git a/tools/ui/src/lib/constants/backend.constants.ts b/tools/ui/src/lib/constants/backend.constants.ts
index 2776fa58c5..f9e13b74f8 100644
--- a/tools/ui/src/lib/constants/backend.constants.ts
+++ b/tools/ui/src/lib/constants/backend.constants.ts
@@ -67,65 +67,61 @@ export const BACKEND_COMPAT: Record<BackendProtocol, BackendCompat> = {
  * carries no URL so the user starts from an empty form.
  */
 export const BACKEND_PRESETS: readonly BackendPreset[] = [
-	{
-		baseUrl: 'https://openrouter.ai/api',
-		id: 'openrouter',
-		name: 'OpenRouter',
-		protocol: 'openai'
-	},
-	{
-		baseUrl: 'https://api.together.xyz',
-		id: 'together',
-		name: 'Together',
-		protocol: 'openai'
-	},
 	{
 		baseUrl: 'https://router.huggingface.co',
+		iconUrl: '/backend-presets/huggingface.svg',
 		id: 'huggingface',
 		name: 'Hugging Face',
 		protocol: 'openai'
 	},
 	{
-		baseUrl: 'https://api.deepseek.com',
-		id: 'deepseek',
-		name: 'DeepSeek',
+		baseUrl: 'https://openrouter.ai/api',
+		// v2 brand: purple on light, lime on dark
+		iconUrlDark: '/backend-presets/openrouter-dark.svg',
+		iconUrlLight: '/backend-presets/openrouter-light.svg',
+		id: 'openrouter',
+		name: 'OpenRouter',
 		protocol: 'openai'
 	},
 	{
-		baseUrl: 'https://api.moonshot.ai',
-		id: 'kimi',
-		name: 'Kimi',
+		baseUrl: 'https://generativelanguage.googleapis.com/v1beta/openai',
+		chatPath: '/chat/completions',
+		iconUrl: '/backend-presets/google.svg',
+		id: 'google',
+		modelsPath: '/models',
+		name: 'Google',
 		protocol: 'openai'
 	},
 	{
 		baseUrl: 'https://api.z.ai/api/paas/v4',
 		chatPath: '/chat/completions',
+		iconUrl: '/backend-presets/zai.png',
 		id: 'zai',
 		modelsPath: '/models',
 		name: 'Z.ai',
 		protocol: 'openai'
 	},
 	{
-		baseUrl: 'https://api.openai.com',
-		// newer OpenAI models reject max_tokens
-		compat: { maxTokensField: 'max_completion_tokens' },
-		id: 'openai',
-		name: 'OpenAI',
+		baseUrl: 'https://api.deepseek.com',
+		iconUrl: '/backend-presets/deepseek.svg',
+		id: 'deepseek',
+		name: 'DeepSeek',
 		protocol: 'openai'
 	},
 	{
-		baseUrl: 'https://api.anthropic.com',
-		chatPath: '/v1/messages',
-		id: 'anthropic',
-		name: 'Anthropic',
-		protocol: 'anthropic'
+		baseUrl: 'https://api.moonshot.ai',
+		iconUrl: '/backend-presets/kimi.png',
+		id: 'kimi',
+		name: 'Kimi',
+		protocol: 'openai'
 	},
 	{
-		baseUrl: 'https://generativelanguage.googleapis.com/v1beta/openai',
+		baseUrl: 'https://dashscope-intl.aliyuncs.com/compatible-mode/v1',
 		chatPath: '/chat/completions',
-		id: 'google',
+		iconUrl: '/backend-presets/qwen.svg',
+		id: 'qwen',
 		modelsPath: '/models',
-		name: 'Google',
+		name: 'Qwen',
 		protocol: 'openai'
 	},
 	{
diff --git a/tools/ui/src/lib/hooks/use-models-selector.svelte.ts b/tools/ui/src/lib/hooks/use-models-selector.svelte.ts
index af1cfc69c8..f4c4b6b21e 100644
--- a/tools/ui/src/lib/hooks/use-models-selector.svelte.ts
+++ b/tools/ui/src/lib/hooks/use-models-selector.svelte.ts
@@ -15,6 +15,7 @@ import {
 } from '$lib/constants';
 import { backendsModelsStore, backendsStore, modelsStore, serverStore } from '$lib/stores';
 import type { ModelOption } from '$lib/types/models';
+import { findBackendPreset } from '$lib/utils/backend';
 import { rawModelId } from '$lib/utils/model-option-id';
 import { onMount } from 'svelte';
 
@@ -156,7 +157,8 @@ export function useModelsSelector(opts: UseModelsSelectorOptions): UseModelsSele
 					catalog: state.models.length,
 					error: state.error,
 					loading: state.loading,
-					name: backend.name
+					name: backend.name,
+					preset: findBackendPreset(backend.baseUrl)
 				};
 			})
 	);
diff --git a/tools/ui/src/lib/types/backend.d.ts b/tools/ui/src/lib/types/backend.d.ts
index 9fe150584d..8085d9b612 100644
--- a/tools/ui/src/lib/types/backend.d.ts
+++ b/tools/ui/src/lib/types/backend.d.ts
@@ -76,6 +76,12 @@ export interface BackendPreset {
 	apiKeyHelp?: string;
 	baseUrl: string;
 	chatPath?: string;
+	/** Brand mark used in both themes, for logos that carry their own background. */
+	iconUrl?: string;
+	/** Brand mark for the dark theme. Preferred over `iconUrl` when paired with `iconUrlLight`. */
+	iconUrlDark?: string;
+	/** Brand mark for the light theme. Preferred over `iconUrl` when paired with `iconUrlDark`. */
+	iconUrlLight?: string;
 	/** Wire quirks this preset needs on top of the protocol defaults. */
 	compat?: Partial<BackendCompat>;
 	id: string;
diff --git a/tools/ui/src/lib/utils/backend.ts b/tools/ui/src/lib/utils/backend.ts
index 2722d62f9a..d578648684 100644
--- a/tools/ui/src/lib/utils/backend.ts
+++ b/tools/ui/src/lib/utils/backend.ts
@@ -10,12 +10,19 @@ import {
 	BACKEND_CAPABILITIES,
 	BACKEND_COMPAT,
 	BACKEND_ID_PREFIX,
+	BACKEND_PRESETS,
 	BACKEND_PROTOCOLS,
 	DEFAULT_BACKEND_CHAT_PATH,
 	DEFAULT_BACKEND_MODELS_PATH,
 	LOCAL_BACKEND_ID
 } from '$lib/constants';
-import type { Backend, BackendCapabilities, BackendCompat, BackendProtocol } from '$lib/types';
+import type {
+	Backend,
+	BackendCapabilities,
+	BackendCompat,
+	BackendPreset,
+	BackendProtocol
+} from '$lib/types';
 
 /** Absolute chat completions URL for a backend. */
 export function backendChatUrl(backend: Backend): string {
@@ -27,6 +34,29 @@ export function backendModelsUrl(backend: Backend): string {
 	return joinBackendUrl(backend.baseUrl, backend.modelsPath ?? DEFAULT_BACKEND_MODELS_PATH);
 }
 
+/**
+ * Preset a backend was created from, matched on origin and path so a saved
+ * backend keeps its branding. Returns undefined for edited or custom URLs.
+ */
+export function findBackendPreset(baseUrl: string): BackendPreset | undefined {
+	const target = normalizeBaseUrl(baseUrl);
+
+	if (!target) return undefined;
+
+	return BACKEND_PRESETS.find((preset) => normalizeBaseUrl(preset.baseUrl) === target);
+}
+
+/** Origin and path of a URL, without a trailing slash; null when unparsable. */
+function normalizeBaseUrl(url: string): string | null {
+	try {
+		const parsed = new URL(url);
+
+		return `${parsed.origin}${parsed.pathname.replace(/\/+$/, '')}`.toLowerCase();
+	} catch {
+		return null;
+	}
+}
+
 /** Features a backend supports, derived from its protocol. */
 export function getBackendCapabilities(backend: Backend): BackendCapabilities {
 	return BACKEND_CAPABILITIES[backend.protocol] ?? BACKEND_CAPABILITIES.openai;
diff --git a/tools/ui/src/lib/utils/index.ts b/tools/ui/src/lib/utils/index.ts
index 31478440c3..15b33702a6 100644
--- a/tools/ui/src/lib/utils/index.ts
+++ b/tools/ui/src/lib/utils/index.ts
@@ -28,6 +28,7 @@ export {
 	backendChatUrl,
 	backendModelsUrl,
 	createLocalBackend,
+	findBackendPreset,
 	getBackendCapabilities,
 	parseBackendsSettings
 } from './backend';
diff --git a/tools/ui/static/backend-presets/deepseek.svg b/tools/ui/static/backend-presets/deepseek.svg
new file mode 100644
index 0000000000..185c108b45
--- /dev/null
+++ b/tools/ui/static/backend-presets/deepseek.svg
@@ -0,0 +1 @@
+<svg fill="#5786FE" role="img" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><title>DeepSeek</title><path d="M23.748 4.651c-.254-.124-.364.113-.512.233-.051.04-.094.09-.137.137-.372.397-.806.657-1.373.626-.829-.046-1.537.214-2.163.848-.133-.782-.575-1.248-1.247-1.548-.352-.155-.708-.311-.955-.65-.172-.24-.219-.509-.305-.774-.055-.16-.11-.323-.293-.35-.2-.031-.278.136-.356.276-.313.572-.434 1.202-.422 1.84.027 1.436.633 2.58 1.838 3.393.137.094.172.187.129.323-.082.28-.18.553-.266.833-.055.179-.137.218-.328.14a5.5 5.5 0 0 1-1.737-1.179c-.857-.828-1.631-1.743-2.597-2.46a12 12 0 0 0-.689-.47c-.985-.957.13-1.743.387-1.836.27-.098.094-.433-.778-.428-.872.003-1.67.295-2.687.685a3 3 0 0 1-.465.136 9.6 9.6 0 0 0-2.883-.101c-1.885.21-3.39 1.1-4.497 2.622C.082 8.776-.231 10.854.152 13.02c.403 2.284 1.568 4.175 3.36 5.653 1.857 1.533 3.997 2.284 6.438 2.14 1.482-.085 3.132-.284 4.994-1.86.47.234.962.328 1.78.398.629.058 1.235-.031 1.705-.129.735-.155.684-.836.418-.961-2.155-1.004-1.682-.595-2.112-.926 1.095-1.295 2.768-3.598 3.284-6.733.05-.346.115-.834.108-1.114-.004-.171.035-.238.23-.257a4.2 4.2 0 0 0 1.545-.475c1.397-.763 1.96-2.016 2.093-3.517.02-.23-.004-.467-.247-.588M11.58 18.168c-2.088-1.642-3.101-2.183-3.52-2.16-.39.024-.32.472-.234.763.09.288.207.487.371.74.114.167.192.416-.113.603-.673.416-1.842-.14-1.897-.168-1.361-.801-2.5-1.86-3.301-3.306-.775-1.393-1.225-2.888-1.299-4.482-.02-.385.094-.522.477-.592a4.7 4.7 0 0 1 1.53-.038c2.131.311 3.946 1.264 5.467 2.774.868.86 1.525 1.887 2.202 2.89.72 1.066 1.494 2.082 2.48 2.915.348.291.626.513.892.677-.802.09-2.14.109-3.055-.615zm1.001-6.44a.306.306 0 0 1 .415-.287.3.3 0 0 1 .113.074.3.3 0 0 1 .086.214c0 .17-.136.307-.308.307a.303.303 0 0 1-.306-.307m3.11 1.596c-.2.081-.4.151-.591.16a1.25 1.25 0 0 1-.798-.254c-.274-.23-.47-.358-.551-.758a1.7 1.7 0 0 1 .015-.588c.07-.327-.007-.537-.238-.727-.188-.156-.426-.199-.689-.199a.6.6 0 0 1-.254-.078.253.253 0 0 1-.114-.358 1 1 0 0 1 .192-.21c.356-.202.767-.136 1.146.016.352.144.618.408 1.001.782.392.451.462.576.685.915.176.264.336.536.446.848.066.194-.02.353-.25.45"/></svg>
\ No newline at end of file
diff --git a/tools/ui/static/backend-presets/google.svg b/tools/ui/static/backend-presets/google.svg
new file mode 100644
index 0000000000..e15e53ce01
--- /dev/null
+++ b/tools/ui/static/backend-presets/google.svg
@@ -0,0 +1 @@
+<svg fill="#8E75B2" role="img" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><title>Google Gemini</title><path d="M11.04 19.32Q12 21.51 12 24q0-2.49.93-4.68.96-2.19 2.58-3.81t3.81-2.55Q21.51 12 24 12q-2.49 0-4.68-.93a12.3 12.3 0 0 1-3.81-2.58 12.3 12.3 0 0 1-2.58-3.81Q12 2.49 12 0q0 2.49-.96 4.68-.93 2.19-2.55 3.81a12.3 12.3 0 0 1-3.81 2.58Q2.49 12 0 12q2.49 0 4.68.96 2.19.93 3.81 2.55t2.55 3.81"/></svg>
\ No newline at end of file
diff --git a/tools/ui/static/backend-presets/huggingface.svg b/tools/ui/static/backend-presets/huggingface.svg
new file mode 100644
index 0000000000..a52cbe3ec4
--- /dev/null
+++ b/tools/ui/static/backend-presets/huggingface.svg
@@ -0,0 +1 @@
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diff --git a/tools/ui/static/backend-presets/openrouter-dark.svg b/tools/ui/static/backend-presets/openrouter-dark.svg
new file mode 100644
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new file mode 100644
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new file mode 100644
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