62 lines
1.7 KiB
Markdown
62 lines
1.7 KiB
Markdown
---
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id: artifact.linkedin-short-post
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version: 0.1
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target_length: 250-450 words
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channel: linkedin
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---
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# LinkedIn Short Post
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## Purpose
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Present one substantive observation or argument in a form suitable for
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professional social distribution.
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## Required Characteristics
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- Make one primary argument.
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- Open with a concrete observation, event, or personal experience.
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- Develop the argument rather than merely announcing it.
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- Use short paragraphs appropriate for screen reading.
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- Remain complete without requiring the linked article.
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- Create a natural reason to continue to the long-form piece when one exists.
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## Structure
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A typical artifact contains:
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1. Concrete opening
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2. Interpretation
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3. Development through evidence or example
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4. Consequence or broader implication
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5. Earned conclusion
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This is guidance, not a mandatory five-part template.
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## Constraints
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- No engagement bait.
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- No manufactured controversy.
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- No hashtags unless explicitly requested.
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- No numbered list unless the material genuinely requires one.
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- No generic call to action.
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- No unsupported claims.
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- Avoid repeating the title of the linked essay as the opening sentence.
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## Link Behavior
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When linking to a longer article:
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- The post must provide standalone value.
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- Do not summarize the entire article.
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- End where the reader has enough context to understand why the deeper
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treatment matters.
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- Introduce the link plainly rather than using clickbait.
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## Validation
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- Is there one identifiable argument?
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- Does the opening arise from the subject rather than a hook formula?
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- Does every paragraph advance the argument?
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- Is the conclusion earned?
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- Would the post remain worthwhile if the reader never clicked? |